You'll know why your logo looks the way it does. We start with what makes your business distinct, then follow that thread until it lands on a mark that earns its place. Strategy first, design second.
You do most of the thinking in the first two steps. We collaborate on the third. I design the fourth. The whole thing can move at your pace.
We find your distinct spot in the market. You research four lenses, plot competitors on a map, and write one sentence that says who you are and why you matter. By the end of the step you'll have an opportunity statement that the rest of the framework builds on.
We turn the opportunity into a working framework. Nine elements in three modules. By the end of the step, your brand lives on one page.
We translate the strategy into a feeling. You write the words your brand uses (and avoids) and collect images that show how it looks before we draw a single line.
My turn. I design from your Foundation and Character. You react, we narrow, I refine. You walk away with a logo system, a palette, typography, and the rules for how it all comes together.
Each step takes a week to ten days. We talk at the end of each one. You can go faster if you want to focus, or stretch the timeline if life intervenes.